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Industry Perspective
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ChatGPT Won’t Crack Native Checkout. Here’s Why We’ve Seen This Movie Before.
OpenAI is reportedly building a payment and shopping system directly inside ChatGPT. It sounds big. But here’s the problem: no one has cracked native checkout — not even the trillion-dollar platforms. Meta spent years pushing Instagram and Facebook Shops and is now quietly scaling it back. TikTok Shop is flooded with low-quality goods and hasn’t
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If Your Brand Isn’t Showing Up in AI Engines, You’re Already Invisible
Do you know what the fifth most visited website in the world is? According to SimilarWeb, ChatGPT holds that title with more than 2 billion visits each month. Every outbound link includes a UTM tag, which means brand visibility inside AI answers is already measurable — this isn’t theoretical anymore. This is where GEO comes