enoch
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Singles Day just told us exactly what Black Friday will look like in 2025 — and most U.S. retailers aren’t ready.
Singles Day just told us exactly what Black Friday will look like in 2025 — and most U.S. retailers aren’t ready. China shifted away from GMV bragging rights this year. The real story was AI and logistics at scale. More than 7,000 brands used AI for creatives and product detail page optimization. 400,000 merchants activated
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5 Takeaways from the Catalyst Summit by Partnership Leaders
The Partnership Leaders crew hosted their Catalyst Summit at the ServiceNow office in New York, and it delivered. Hudson Yards views aside, the real value was a full day of deep dives with some of the sharpest minds in partnerships and ecosystem strategy. As I navigate toward my next role, events like this are essential.
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What SXSW 2026 Reminded Me About Scale
SXSW 2026 was a whirlwind — and the contrast was the whole point. I kicked things off volunteering at a networking happy hour for a solo founder. Helping him check in guests was a great reminder of that raw “idea phase” energy. Chatting with teams of one to ten people using AI to solve real
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The Amazon Blueprint: Why ChatGPT Ads Were Always Inevitable
The ad-free ChatGPT utopia is officially over. And those of us who have been in ads have seen this before. Leaked code from a ChatGPT Android beta confirms search ads and sponsored listings are coming. To understand why, you have to look at Amazon — they wrote the playbook. Amazon relies on high-margin ad revenue,
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ChatGPT Won’t Crack Native Checkout. Here’s Why We’ve Seen This Movie Before.
OpenAI is reportedly building a payment and shopping system directly inside ChatGPT. It sounds big. But here’s the problem: no one has cracked native checkout — not even the trillion-dollar platforms. Meta spent years pushing Instagram and Facebook Shops and is now quietly scaling it back. TikTok Shop is flooded with low-quality goods and hasn’t
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If Your Brand Isn’t Showing Up in AI Engines, You’re Already Invisible
Do you know what the fifth most visited website in the world is? According to SimilarWeb, ChatGPT holds that title with more than 2 billion visits each month. Every outbound link includes a UTM tag, which means brand visibility inside AI answers is already measurable — this isn’t theoretical anymore. This is where GEO comes